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NEW APPEARANCE MEASUREMENT PLATFORM
THE SURFACE IS YOUR BRAND… MEASURE IT
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In the automotive industry, quality is more than just finish. Customers do not measure 60° gloss.
AESTHETIX® – NEW APPEARANCE MEASUREMENT PLATFORMAesthetix® is the system developed by Rhopoint Instruments in the United Kingdom to objectively quantify the impact of surface appearance on visual perception. It is a modular platform specifically designed for industries with demanding aesthetic requirements, including automotive, coatings and high-gloss materials. It does not measure gloss alone.
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WHAT DOES AESTHETIX® MEASURE?
Surface Brilliance
- Gloss compliant with international standards
- pGU Visual Gloss, providing a closer correlation with human visual perception
- Haze using indoor and outdoor perceptual metrics
- Sharpness and DOI with enhanced SU sensitivity
- Waviness and Orange Peel using TAMS and PCI scales
Polishing Quality
- Objective quantification of scratches, swirls and holograms
- Digital documentation of surface defects
Texture and Effect Finish
- Texture analysis for interior plastics, powder coatings and textured surfaces
- Evaluation of sparkle, coarseness and effect pigment visibility
Digital Cross-Cut Adhesion
- Objective classification according to international standards
- Image archiving for quality records
WHY IT IS STRATEGIC FOR THE AUTOMOTIVE INDUSTRY
- Reduces subjectivity in quality control
- Establishes more reliable Pass/Fail criteria
- Digitizes appearance evaluation
- Supports consistency between production and showroom quality
- Protects perceived brand value
In the automotive industry, the surface is reputation.
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