{"id":2186,"date":"2026-02-17T14:02:19","date_gmt":"2026-02-17T14:02:19","guid":{"rendered":"https:\/\/noselab.sviluppokeyweb.com\/aesthetix\/"},"modified":"2026-09-08T06:54:38","modified_gmt":"2026-09-08T06:54:38","slug":"aesthetix","status":"publish","type":"post","link":"https:\/\/www.noselab-ats.com\/en\/aesthetix\/","title":{"rendered":"AESTHETIX\u00ae"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-1428047334\">\n\n\n\t<div id=\"col-488083972\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>NEW APPEARANCE MEASUREMENT PLATFORM<\/strong><\/h2>\n<h3><strong>THE SURFACE IS YOUR BRAND&#8230; MEASURE IT<\/strong><\/h3>\n<table class=\"Table\" width=\"100%\">\n<tbody>\n<tr>\n<td>\n<p>In the automotive industry, quality is more than just finish.<br \/>It is perceived quality.<\/p>\n<p>Customers do not measure 60\u00b0 gloss.<br \/>They see reflections, depth and uniformity. They notice defects that traditional measurements do not always explain.<\/p>\n<p>\u00a0<\/p>\n<h3>AESTHETIX\u00ae \u2013 NEW APPEARANCE MEASUREMENT PLATFORM<\/h3>\n<p><strong>Aesthetix\u00ae is the system developed by Rhopoint Instruments<\/strong> in the United Kingdom to objectively quantify the impact of surface appearance on visual perception.<\/p>\n<p>It is a modular platform specifically designed for industries with demanding aesthetic requirements, including <strong>automotive, coatings and high-gloss materials<\/strong>.<\/p>\n<p>It does not measure gloss alone.<br \/>It measures how the surface actually appears to the human eye.<\/p>\n<p>\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"row\"  id=\"row-1442438498\">\n\n\n\t<div id=\"col-1267418962\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1494758478\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"210\" src=\"https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/piattaforma-per-automotive-coatings-e-materiali-high-gloss.webp\" class=\"attachment-large size-large\" alt=\"piattaforma-per-automotive-coatings-e-materiali-high-gloss.\" srcset=\"https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/piattaforma-per-automotive-coatings-e-materiali-high-gloss.webp 477w, https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/piattaforma-per-automotive-coatings-e-materiali-high-gloss-300x132.webp 300w, https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/piattaforma-per-automotive-coatings-e-materiali-high-gloss-64x28.webp 64w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1494758478 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_950113053\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"535\" src=\"https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/nuova-piattaforma-per-la-misurazione.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/nuova-piattaforma-per-la-misurazione.webp 621w, https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/nuova-piattaforma-per-la-misurazione-300x258.webp 300w, https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/02\/nuova-piattaforma-per-la-misurazione-64x55.webp 64w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_950113053 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-174151115\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>WHAT DOES AESTHETIX\u00ae MEASURE?<\/h2>\n<p><strong>Surface Brilliance<\/strong><\/p>\n<ul>\n<li>Gloss compliant with international standards<\/li>\n<li>pGU Visual Gloss, providing a closer correlation with human visual perception<\/li>\n<li>Haze using indoor and outdoor perceptual metrics<\/li>\n<li>Sharpness and DOI with enhanced SU sensitivity<\/li>\n<li>Waviness and Orange Peel using TAMS and PCI scales<\/li>\n<\/ul>\n<p><strong>Polishing Quality<\/strong><\/p>\n<ul>\n<li>Objective quantification of scratches, swirls and holograms<\/li>\n<li>Digital documentation of surface defects<\/li>\n<\/ul>\n<p><strong>Texture and Effect Finish<\/strong><\/p>\n<ul>\n<li>Texture analysis for interior plastics, powder coatings and textured surfaces<\/li>\n<li>Evaluation of sparkle, coarseness and effect pigment visibility<\/li>\n<\/ul>\n<p><strong>Digital Cross-Cut Adhesion<\/strong><\/p>\n<ul>\n<li>Objective classification according to international standards<\/li>\n<li>Image archiving for quality records<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1072983923\">\n\n\n\t<div id=\"col-1355729722\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>WHY IT IS STRATEGIC FOR THE AUTOMOTIVE INDUSTRY<\/h2>\n<ul>\n<li>Reduces subjectivity in quality control<\/li>\n<li>Establishes more reliable Pass\/Fail criteria<\/li>\n<li>Digitizes appearance evaluation<\/li>\n<li>Supports consistency between production and showroom quality<\/li>\n<li>Protects perceived brand value<\/li>\n<\/ul>\n<p>In the automotive industry, the surface is reputation.<\/p>\n<a href=\"https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/08\/rhopoint-aesthetix-datasheet-1056-english2-1.pdf\" class=\"button primary\" >\n\t\t<span>DOWNLOAD<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section dark has-parallax\" id=\"section_179804605\">\n\t\t<div class=\"section-bg fill\" data-parallax-container=\".section\" data-parallax-background data-parallax=\"-3\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.noselab-ats.com\/wp-content\/uploads\/2026\/07\/cta-sezione-azienda.webp\" class=\"bg attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1351121433\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1351121433 {\n  padding-top: 0px;\n}\n@media (min-width:550px) {\n  #gap-1351121433 {\n    padding-top: 0px;\n  }\n}\n@media (min-width:850px) {\n  #gap-1351121433 {\n    padding-top: 50px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-center\"  id=\"row-38151375\">\n\n\n\t<div 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platform.<\/p>\n","protected":false},"author":1,"featured_media":2187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AESTHETIX\u00ae - Noselab ats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.noselab-ats.com\/en\/aesthetix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AESTHETIX\u00ae - Noselab ats\" \/>\n<meta property=\"og:description\" content=\"New appearance 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